In this article, we’ll learn how to optimize Instagram for your business or personal
brand. If you’re building a business, Instagram can be a great tool to use. Find out how to optimize your Instagram profile?
What is Instagram?
Instagram is an American photo and video sharing social networking service owned by
Meta Platforms. It allows users to upload videos and photos. An individual can easily edit photos and videos with filters, be organized by hashtags, and be associated with a location via geographical tagging.
Posts can be shared publicly or with pre-approved followers. Users can browse other users content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.
Insta has updated its application and has made many changes recently. Not only
have they added new features to counter Snapchat, but they have also removed access to the platform for many third-party applications. This move has made it harder for businesses to grow their following, making customization even more important.
What is profile optimization on Instagram?
Instagram SEO (Search engine optimization) is the process of optimizing the content of your Insta profile and posts so that it ranks higher in Instagram search results and suggested content feed. Doing this effectively will result in more visibility, more followers, and more engagement.
Here are some ways to make sure your Instagram page is running at top speed.
1.Reel
Since Reels was added to the platform in mid-2021, they have played an important role in optimization of any Instagram profile. Insta released Reels to compete with TikTok
and, in doing so, began prioritizing Reels over other types of content.
The reels are short videos of less than 60 seconds. Reels are displayed in long and in vertical format. Play with trending sounds and content types to see what best suits your strategy.
2.Post at the right time
Instagram posting schedule is very important for growth of any Instagram account. Are you sending your Insta posts at any time? If so, you may be missing out on a lot of likes and followers. Although many articles have been written on the best time to post, this is something that is really specific to you and your audience. You can use your insights to see when your audience is online, and then schedule your posts according to their activity.
3.Include relevant hashtags
These will get you in getting more attention from people searching and using the search
section of Insta. Do your research and find 5-10 relevant hashtags that you can put
in the comment section below your photo. Change them up and monitor which one
works best for your brand. Remember, posts with at least one hashtag receive 12.6%
more engagement, so don’t skip this step.
It is also possible to follow hashtags on IG. By following the top hashtags you
researched you will be able to see what type of content frequently appears on that
hashtag’s feed/story. This can help you improve your content to get more exposure with hashtags.
What is a hashtag?
A hashtag is a metadata tag that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Tumblr as a form of user-generated tagging that enables cross-referencing of content by topic or theme.
Types of Hashtags?
Hashtags come in various types, including Branded, Trending, Campaign, Community,
Location-based, Event, and Acronym hashtags. Using these types strategically enhances content visibility and engagement on social media.
A few important hashtags are –
- Branded ones promote specific brands.
- Trending ones tap into popular topics.
- Campaign hashtags are for marketing.
- Community hashtags foster niche engagement.
- Location-based ones are geographically specific.
- Event hashtags connect attendees.
- Acronym hashtags provide concise messaging.
Can’t find the right hashtag? Here are four tips to help you find it.
Four tips to help you find the right hashtags –
- You must look for trending hashtags and Find hashtags that your competitors are using.
- For more growth use hashtags that influencers in your industry are using.
- Consider related hashtags which are being used by other Instagrammers along with the
hashtags you use. - Use Instagram’s search functionality to search.
4.Always add a location tag
If you want people to be able to find your photo when they search on Instagram, adding the location is essential. People will then see your photos in the area you’ve tagged them in, opening you up to a new audience interested in location tags.
5.Take advantage of stories to draw more attention to your brand
IG Stories was released in August 2016 and then there was no looking back. Since
then, the platform has added a live feature, multiple filters, location tagging, and the
inclusion of GIFs. When it comes to brand marketing, IG Stories are a great place
to, you guessed it, tell a story.
6.Change your Insta profile to “Business Profile”
Changing your Insta profile from a personal account to a business account will
unlock many powerful features for you and your brand by which you can easily boost
your account and make it reach the Right audience.
Benefits of Business or Professional Instagram account?
First, you will get call-to-action buttons that will allow customers to easily contact your
business.
Second, you will get access to analytics which is by far the most valuable. Analytics will tell you where your followers are from, what time they are online, and what type of
content performs best. Ultimately, these numbers allow you to iterate as you continue to create content, ultimately giving your audience more of what they want.
Third, as a business profile, you get access to ads within Insta. So if you want to do
some paid promo, it’s easy and accessible.
How to switch your Instagram account from normal to a business account?
You can easily update your profile from normal to business by simple steps.
- You can do this by going to Settings.
- Then go to settings and privacy.
- Then scroll down and go to account type and tools.
- Then click on Switch to a professional account.
- You can also select the Facebook page you have to associate with, Select the Facebook
- Page you want to associate it with.
Frequently asked questions about Instagram?
1.Who developed Instagram?
Instagram was initially developed by Meta Platforms.
2.When was Instagram launched?
Instagram was initially released on October 6, 2010. Which was about 13 years ago.
3.Who is the author of Insta?
The original author of Instagram is Kevin Systrom, Mike Krieger.
4.What is profile optimization on Instagram?
Instagram SEO is the process of optimizing the content of your Instagram profile and
posts so that it ranks higher in Instagram search results and suggested content feed.
5.Instagram available in how many sizes?
Instagram is available on Google Play Store and Apple store on different Sizes like 231.3
MB on apple store and 50.22 MB on Google Play Store.
6.What are different Types of Hashtags?
Hashtags come in various types, including Branded, Trending, Campaign, Community,
Location-based, Events.
7.How to optimize Instagram profile picture?
Your profile picture is a visual representation of your brand on Instagram. It should be clear, recognizable and professional. You can use your logo, your face or anything that
reflects your brand identity. Make sure it fits well into the circular frame and is
consistent with your other social media accounts.
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